After many years, many ad campaigns, many communications projects is is always a joy to return to just classic style for a shoot. No gimmicks, no flavour of the week, no “whats trending next style. This was a part of an ad campaign for mens watches by Diamond Design jewellers in St John;s, Newfoundland. Shot on location at the Fog Town Barbours on Water Street. Needless to say we went looking for the classic (retro they call it now) look. Lit with LED panels and window light to make it look natural and simple.